11 MAR 2006 @ 10:00
Chris Pirillo setup this presentation as a general Q&A session on Podcasting. Some interesting and lively discussion followed.
- Print media wanted to know how to convert their in house talent into a new media of drive time podcasting. How should they go about recruiting talent to product the show. In house vs. outside contract work.
- Another attendee brought up the problem of trying to search for a US senator name in all podcasts. Sounded like he needed a news clipping service that catered to indexing podcasts.
- Advertising metric for measuring the audience of podcasts was brought up by numerous times. A clear solution like CPM didn't appear. Most of the panelists pushed Branding.