Podcasting 2.0
11 MAR 2006 @ 10:00

Chris Pirillo setup this presentation as a general Q&A session on Podcasting.  Some interesting and lively discussion followed.

  • Print media wanted to know how to convert their in house talent into a new media of drive time podcasting.  How should they go about recruiting talent to product the show.  In house vs. outside contract work.
  • Another attendee brought up the problem of trying to search for a US senator name in all podcasts.  Sounded like he needed a news clipping service that catered to indexing podcasts.
  • Advertising metric for measuring the audience of podcasts was brought up by numerous times.  A clear solution like CPM didn't appear.  Most of the panelists pushed Branding.