Hastings then came up with the idea for Netflix when he returned a rented copy of the movie Apollo 13 more than a week late and got slapped with a $39 penalty.
I decided to give Netflix a try after I got hit $8.00 in late fees for 2 DVDs that I also paid $8.00 to rent. So I just blew $16.00 for 2 DVDs and felt like I got cheated at the same time. Hum... Netflix sounds like a good deal to me.
Update: 9 July 2004
Found another copy of the article [usatoday.com].
Also try searching for Reed Hastings.