Ping Publishers for Kindle Versions

Today, I noticed that Amazon added a new feature to their book product subscription web page that allows one to "Ping" the publisher for a Kindle version.  Thank you Amazon.

For example, I would like a Kindle version of John Grisham's The Brethern.  So, just click on the link and if you look to the left side, below the book cover, you should see a new box that reads as follows.

Please tell the publisher: I'd like to read this book on Kindle

Let the pinging begin.

--Chris